David Gauntlett
-"Identity is complicated, everyone thinks they've got one"
David Buckingham
-"Identity is an ambiguous and slippery term"
Anthony Giddens
-"What to do? How to act? Who to be?"
-theory of structuration, whereby individuals are shown to have the power to make changes and influence society as well as large powerful organisations such as governments and the mass media.
Michael Foucault
-techniques of the self
-identity is not a fixed thing within a person. Identity is conveyed through our interactions with other individuals, following a set of rules.
Judith Butler
-Gender doesn't exist.
Barthes
-Enigma Code - a part of the story that the audience strives for to be achieved/solved
-Semiotics - connotations of signs and symbols eg. Pink often used to represent female, blue male
Male Gaze
-Laura Mulvey
-camera is often positioned to reward the point of view of the male viewer, who is able to voyeuristically gain visual pleasure from viewing female characters in this way.
Marxism
-POWER
Uses & Gratifications - Blumler & Katz
-audiences use media texts = RIDS
R=create personal relationships with characters
I=having the media confirm our reality trough it being relatable reaffirming our identity
D=diversion, a form of escapism so we can forget about the present
S= surveillance, people feel better knowing they know what is going on in the world
Hypodermic Syringe
-mass media has a powerful effect on audiences
Hegemony
-things assumed by a large group, that conforms to conventions. ie. all women belong in the kitchen
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