(p110, OCR Media Studies Julian McDougall)
Karl Marx
-people that rule society do so through means of production and production of ideas.
-eg. Monarchy. We don't throw them out because the hierarchy believe in tradition
Gramsei
-developed the idea of hegemony
-Ford is this controlling organisation, outraged when the women stand up (the men of the world, ie. Husband, don't support her at first)
-The reason why these women were s dangerous to society and large businesses was because they were upturning the ideas of how women were rewarded and treated in the times
Anthony Giddens
-(hegemonies)
-believes that the powers at be shape society BUT so do the people, so individuals can create and change themselves.
-the media does help to construct our identities (and isn't a true reflection of real life)
-"create an identity then change it or keep it"
-"What to do? How to act? Who to be?"
-(ideas link closely to Judith Butler)
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