"Analyse one of your coursework productions in terms of audience"
plan:
- state audience target interests, style and how that is reflected in music video
- mise en scene (costume,
- editing (in rhythm,
- lighting (natural)
- use of silly humour, she is content in herself therefore she can be silly, audience are your friend so you can act like you like and be playful wit them
- physiographic profiling
- audience research
confident identity female individuality (Mollie) its okay to me, i dont have to be like everyone else - who is you, reassuring herself that she is ok in herself, shouldn't change into something else for someone else - link to audience (determined, not to be dictated to by society- qwirky
- freedom of expression
- tried to make as different, imaginative as I could
- Hidden messages (symbolic references) in the video - number of cups of tea symbolises glass half empty half full, ypu have to keep constant in your life and surrounding change, audience can recognise it and translate as the main message, this applies to me also humorous
- Why people watch music videos:
escapism,idealism, encouraging being yourself - Am both the audience and the producer so easier to communicate effective ideas on the screen, had to appeal to ourselves as a n audience but also connect to a wider audience
Hybridisation – indie Pop/Rock necessary to maximize target audiences- All positive research, met target audience effectively, applied demographic research I learnt earlier
make sure audience could recognise through synergy of digipack, music video and magazone advert by using...cloud pic - connotes freedom and independance, plane flying away to a distant future of peace and relaxation- editing pace
- audience feedback
- Theorists: Goodwin iconography that appear accross their work
- Barthes – theory of semiotics – the use of signs and symbols in texts – denotation and connotation. white=innocent, red=danger
- Andrew Goodwins music video theory [lyrics and visual connection (Strong), close up of artist, intertextual refernces (records)]
For my A2 Advanced Portfolio, I made a music video if the
indie pop/rock genre to Kate Nash’s song ‘Mouthwash’. Hartley's Classification states that like a record company, I had to create invisible fictions of the audience to accommodate to my target audience as neither of us spend the majority of my time listening to the genre of Indie Pop/Rock, so target audience research was essential during the pre-production stages.
The hybridisation of Indie Pop/Rock allowed us to maximise my target audience, it being mostly female although I can expect to see younger males of my age range of 14 - 27 listening to this genre. Typically, this target audience would be un-married, living a very care free life. This reflects the song and genre's core message of 'being yourself', showing the forest setting - a place people tend to visit for relaxation (ie. country walk) and also mirroring the idea of escapism, a key reason for an audience member to be watching a music video.
Synergy was created through the iconography of the cloud picture on my digipack, magazine advert and music video connote this idea of freedom and confidence in independence, from the judgemental grip to conform our audience typically feel today from society: and the plane represents an escape to a distant future of true inner peace. Using a confident female actress who is qwirky emphasises this idea of being content in yourself, as the song speaks about being happy about the things oyu do and how you do them. De to this message, my actress was allowed to portray a silly persona, allowing the artist to connect with the audience through humour, creating a friendly relationship between both parties. Both these points link to Blumler and Katz's Uses and Gratification Model as my music video was used by my audience to create a role model whose personality and care free attitude they could aspire too.
We included symbolic references in my video to help convey a more powerful messages with the audience because they recognise the symbols and can relate to them. For example, the cups of tea resembles the ideology of the glass being half full/empty, and that you have to keep a constant in you life while your surroundings change (the tea spoon stays whereas the levels of tea rise and fall), always staying happy and positive, a main message of the songs lyrics.
There is strong use of Andrew Goodwin's Music Video Theory in his 1992 book 'Dancing in the Distraction Factory', as he states there is usually a relationship between the visuals and lyrics. This is very sting in my music video as I decided to stay very literal, especially with my stop motion work. My work also consists of many close ups of the artist during lip syncing sequences, as record labels insist and intertextual references such as the records.
In conclusion, the relationship between the audience and my artist is strong in my music video, shown by the feedback I was able to collect easily as the target audience, I was easily accessible to due to age and sex, and social medias such as Facebook and twitter. The feedback showed that my music video was quirky, different and intriguing: what I had intended, therefore I think a possitive audience is a necessity when creating any form of media.
Synergy was created through the iconography of the cloud picture on my digipack, magazine advert and music video connote this idea of freedom and confidence in independence, from the judgemental grip to conform our audience typically feel today from society: and the plane represents an escape to a distant future of true inner peace. Using a confident female actress who is qwirky emphasises this idea of being content in yourself, as the song speaks about being happy about the things oyu do and how you do them. De to this message, my actress was allowed to portray a silly persona, allowing the artist to connect with the audience through humour, creating a friendly relationship between both parties. Both these points link to Blumler and Katz's Uses and Gratification Model as my music video was used by my audience to create a role model whose personality and care free attitude they could aspire too.
We included symbolic references in my video to help convey a more powerful messages with the audience because they recognise the symbols and can relate to them. For example, the cups of tea resembles the ideology of the glass being half full/empty, and that you have to keep a constant in you life while your surroundings change (the tea spoon stays whereas the levels of tea rise and fall), always staying happy and positive, a main message of the songs lyrics.
There is strong use of Andrew Goodwin's Music Video Theory in his 1992 book 'Dancing in the Distraction Factory', as he states there is usually a relationship between the visuals and lyrics. This is very sting in my music video as I decided to stay very literal, especially with my stop motion work. My work also consists of many close ups of the artist during lip syncing sequences, as record labels insist and intertextual references such as the records.
In conclusion, the relationship between the audience and my artist is strong in my music video, shown by the feedback I was able to collect easily as the target audience, I was easily accessible to due to age and sex, and social medias such as Facebook and twitter. The feedback showed that my music video was quirky, different and intriguing: what I had intended, therefore I think a possitive audience is a necessity when creating any form of media.
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