Laura Mulvey's Male Gaze Theory

Laura Mulvey is as British film theorist. She developed a theory that in film, females are deliberatley sexualised in all areas of context. The concept of the gaze is one that deals with how an audience  views the people presented:

• How men look at women
• How women look at themselves
• How women look at other women

Features of the male gaze are the camera lingering on the curves of the female body, un-equal sexualisation of a man and a woman in the same context and event which occur to women rare preened largely in the context of a man's reaction to these events.

Eg. I counted how many male to female people got undressed in the music video for 5 Seconds of Summers single 'She Looks So Perfect'. My results came out to be M:F, 19:23. Although this is a gap of only 4, it still supports the theory. I also noticed that many of the men who appeared half naked where sharing the shot with one or two half naked women as well. 

The Male Gaze is used in everyday life in advertising. Some theorists have noted the sexualising of the female body eve non intuitions where the female body even in intuitions where female sexiness has nothing to do with the product being advertised: sex sells.